Sustainability Manifesto for Harken, an international leader in the marine equipment sector.

Challenge

The challenge was to translate the narrative concept of the 'Route to Sustainability' into clear, consistent materials for a wide audience, showcased at the Genoa Boat Show.

Objective

Develop a visual language that communicated the brand’s commitment through a unified format applied across print and motion content.

Output

Creation of the manifesto as a two-part poster and a six-part motion series. The visual system effectively conveyed Harken’s sustainability journey.