Storytelling and scriptwriting for the TOOA home gelato machine commercial.

Challenge

The challenge was to clearly explain how the machine works while showing possible at-home usage scenarios. The spot needed to balance emotional cues with technical clarity.

Objective

Create a narrative presenting TOOA as a home innovation that simplifies an already familiar action. The voice-over required a natural, guiding tone.

Output

Script development, voice actor selection, and narrative structuring. The storytelling made the product more approachable and intuitive.